Viral, Education, Engineering, Web2.0 - This Too Shall Pass has it all.

Remember these guys dancing on treadmills back in 2004?  It was popularized on YouTube as a viral video.  

via en.wikipedia.org

They have now created a new video.   Check it out below.  

How OK Go’s Amazing Rube Goldberg Machine Was Built

• By Dylan F. Tweney wired@tweney.com"> 
• March 2, 2010

In music, timing is everything. When you’re dancing with an enormous machine, it’s even more important to get the timing correct, down to the microsecond.

For its latest video, released on YouTube Monday night, pop band OK Go recruited a gang of very talented engineers to build a huge, elaborate Rube Goldberg machine whose action perfectly meshes with the band’s song, “This Too Shall Pass,” from the band’s new album, Of the Blue Color of the Sky.

For nearly four minutes — captured in a single, unbroken camera shot — the machine rolls metal balls down tracks, swings sledgehammers, pours water, unfurls flags and drops a flock of umbrellas from the second story, all perfectly synchronized with the song. A few gasp-inducing, grin-producing moments when the machine’s action lines up so perfectly, you can only shake your head in admiration at the creativity and precision of the builders.

Those builders were Syyn Labs, a Los Angeles-based arts and technology collective that has a history of doing surprising, entertaining science and tech projects that involve crowds of people, at a monthly gathering called Mindshare LA.

via wired.com

Musicians, engineers, promotion, collaboration, entertainment - what more could you want in a class project? 

Posted via web from Reflexions