Cool ways Augmented Reality can make print come alive

Augmented reality has become a burgeoning subculture in the design world. One really hot application is using AR to make print material come alive. It allows you to mix video, animation, 3D, and motion graphics - potentially all unlocked through a print product.
1/21/2010 6:00:00 AM By: Michael Burns

via itbusiness.ca

Augmented Reality (AR) - very interesting process that I was not aware of. A business card with a 3D image that delivers a message when placed in front of a web camera.
VIdeo, animation, 3D and motion graphics can all be linked to printed media. Any video or 2D animation can mapped to a 3D object according to the article. You may have seen Tony Stark in utilize an Augmented Reality system in Iron Man to help design his super-powered suit.

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